![]() ![]() I have been on product photography for a number of years now, and if I look back, I realize that there have been different lenses I’ve used in regards to product photography.įor the best lens for product photography, I would go with a 50mm prime. Best lenses for product photography nikon I’m going to try to cover all of the different scenarios here. The best and easiest lens for product photography really depends on how you take product shots. Shooting video and timing are just two things you’ll need to keep in mind when taking product images. This is true, in a way, but there are more rules governing good product photography than just quality gear. People tend to think that the better camera or lens you have, the better your product photos will look. They can take the tiniest electrical circuit and turn it into a dynamic 360 degree spinning image that’ll drive big results on your website.Product photography is one of the hardest types of shots you can take, especially if you’re trying to be professional about it. Our experts at 1WorldSync’s cutting edge photography studio know their way around a macro lens. It takes experience with professional product photography to produce a high volume of high-quality product photos, especially when it comes to small items. The wrong kind of lens can leave you with a low-quality product photo that no amount of post-production edits will fix. In any product photo shoot, equipment, technique and expertise yields quality. The Right Camera Lens is Key to a Winning Product Photo If you’re photographing a microchip, on the other hand, and it’s even a millimeter off-center in its rotation, the item will look like it jumps around five feet in the final spinset. If the motorcycle is an inch or two off-center when it’s rotated for photos from different angles, you probably won’t notice it in the final spin experience. Say you’re photographing a motorcycle for 360 spin. Getting that image just requires a lot more precision and know-how than photographing large items. ![]() In order to get the spinset to look just right, our photographers take meticulous care to ensure each image of a small item is centered and focused.Ī 360 degree image gives online customers the maximum amount of visual information for a small product. In a high-volume photo shoot, we use automated equipment like turntables and multiple camera configurations to speed up the process. ![]() If you tried to use a wide-angle lens to photograph something as small as a thumbnail, you would end up with a small, low–resolution image of the product, which would be almost useless.ģ60 Degree Macro Lens Photography Requires PrecisionĪ 360 degree photo is composed of 24 to 72 images, which is called a spinset. With a standard camera lens, you can only get so close to an object while keeping it in focus. This would restrict the customer’s ability to zoom in on finer details. Standard lenses are generally used in street or landscape photography – these lenses are compact and capture scenes with a perspective similar to the human eye.Ī wide-angle lens allows you to photograph a wide field of view in detail without having to move further away from the subject. The result is a high-resolution image of the subject at a greater size than the original object. This means that its sensor can reproduce the subject at the same size of the object in real life. It typically has a magnification ratio of 1:1 and a minimum focusing distance of 12 inches. ![]() If you’ve ever seen a close-up photo of an insect, it was probably shot with a macro lens. They are optimized to handle extremely close focusing distances and can take sharp, highly detailed images of microscopic subjects. How is a Macro Lens Different from a Standard or Wide-Angle Lens?Ī macro lens is essentially a magnifying glass for your camera. Here’s what brands, retailers, and studios need to know about macro lens product photography. This kind of camera lens allows you to photograph small items in clear focus, high resolution, and full frame. If you sell circuit board components, screws, jewelry, or anything less than an inch in size, you’ll need a special type of equipment to get high-quality pictures of your micro products: a macro lens. In the case of a very small object, a high-quality, high-resolution image can capture it even better than our eyes. Excellent product photography provides online shoppers with the same level of visual detail as the human eye. ![]()
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